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Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that It is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results aren’t good, and people give up on it. I’m here to help. What does it take to create a…

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8 Social Media Myths to Leave Behind in 2021

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed myths that you need…

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How to Identify Your Audience and Find Them Online

We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner, there’s nothing more frustrating than knowing there’s an audience for your product or service…

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How to Reduce Your Unsubscribe Rate

Wouldn’t it be great if nobody ever unsubscribed from your list? It’s easy to fantasize about a world where every subscriber is a paying customer, and everybody loves you and your company forever. That is a fantasy. Unsubscribes are a part of life in the world of email marketing. Sometimes people unsubscribe because they’re not…

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Fresh Social Media Marketing Ideas for 2021

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can…

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