Reputation Management

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PHYSICAL THERAPY

Reputation management

You don’t need to panic if your company gets a negative review. We can turn the negative into a positive with our professional reputation management services.

When was the last time you bought something on Amazon? If you’re like most people, it was fairly recently. When you searched for an item or product, did you read the reviews? If not, you probably looked at the star ratings. Why? Because you want to know you’re spending your money wisely. By checking out reviews and ratings, you can know the people who came before you liked (or didn’t like) the products you’re considering.

Customer reviews are more impactful than ever. They help to influence buyer decisions on every level. They also give credibility to your brand, and, on top of that, they can improve your search engine rankings.

The Importance of the

Customer Review

Over 86% of local customers will read online reviews before giving a company their business. How do you think they’ll respond to negative reviews? One bad review can have a huge impact on your business; it is what can make or break your chance of attracting new customers. This is why reputation management is absolutely essential.

Some business owners feel out of control of their online reputation. They don’t understand they have the ability to influence the reviews consumers post online. When it comes to your digital reputation, we’ve got you covered.

How We Help Protect your 5-Star Reviews

The internet is integral to your daily life and the life of your business. Without an online presence, it’s hard to stay afloat. To make the most of your online presence, you have to take advantage of the benefits of positive ones, while working to avoid or repair negative ones. And you have to work to avoid or repair negative ones. How can we help? With our Review Monitoring and Reputation Management Program.

Because your reputation, especially online, will follow you forever, it’s critical your reputation remains exceptional and flawless. Our program uses tracking to identify and control your online reviews. This includes promoting positive feedback and addressing content that could damage your reputation and your business. We highlight positive reviews, increasing their visibility, and work to lower the visibility of the less-than-stellar commentary.

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Here's how:

  • Creating positive content pieces designed to counteract any negative content
  • Posting positive reviews to push any negative feedback down and out of sight on social media and online review sites
  • Balancing tweets and social media posts with positive comments and experiences
  • Balancing tweets and social media posts with positive comments and experiences
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What is the Review Monitoring Tool?

Being on the defensive has negative connotations, but when it comes to your online reputation, it works in your favor. Our strategy is built around counteracting any negative content that might come your way. One bad review can outweigh ten good ones.

Though you work diligently to provide an exceptional customer experience; you can’t please everyone all the time because there will always be someone that complains. Instead of letting those few Negative Nelly’s scare away customers and do damage to your brand, we can find them and manage them with our defensive strategy. How? By monitoring your online and social media reviews.

Here's what we keep a close eye on:

  • Your website
  • Your social media pages
  • Your Google My Business Listing
  • Continuous improvements to the servers and platforms
  • Site longevity due to universal coding and language
  • Hashtags and mentions of your company name and brand on social media

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Digital Marketing For Physical Therapy Practices

Not All Negative
Reviews Result in
Damage to Your Brand

Negative feedback isn’t always a bad thing. It offers the opportunity to fix something that’s broken in your patient acquisition process, your customer service, or your physical therapy services. Once we find any negative feedback, we start by sifting through it to locate these areas requiring improvement.

Whether that’s addressing a process issue, such as lack of communication, missing an appointment that was scheduled, or working with a patient to right a wrong, we give you the chance to improve those patients' experiences and turn the ship around. This is where we can help you show your patients you take their input seriously, and you are committed to making their physical therapy experiences better.

Damage Control Measures

We hope that you only have positive reviews from every patient you come in contact with. That’s a beautiful dream for most businesses. Instead, take the practical approach to protect what you’ve built with our damage control measures. Once we have monitored all potential online mentions and reviews, we work to counteract any potential damage. Our monitoring process helps us identify anything that could harm your reputation.

While some negative feedback can lead to a more positive patient experience and the chance to grow and improve your scheduling, some is more damaging. This is where we put our damage control measures into action. Instead of reacting to negative comments and postings, we use a proactive strategy to drive patients back to your business.

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Our strategy includes:

  • Working to generate positive reviews
  • Getting in front of a negative review to counterbalance any potential damage
  • Dominating search engine results so potential patients can find you no matter where or how they look
  • Publishing pages, blogs, videos, and press releases to build a protective hedge around your online presence
  • Building a website that makes it easy for visitors to leave ratings, reviews, and referrals
  • Increasing your positive digital footprint by building up your online presence
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Why It’s Time to Let Our Experts
Manage Your Online Reputation

More than 75% of consumers put their faith in online reviews, review site ratings, and social media comments. Even a one-star jump can increase your profits and bring in new customers. What people say about your company online can and will have a big impact on your bottom line. Your prospective patients check online reviews before they decide where to spend their money, and this behavior is unlikely to change.

We can help you leverage your online reviews to keep your reputation solid and bring in new business. Our Reputation Management and Review Monitoring programs are two things we can handle for your practice so you can focus on other business tasks. Our experts do reputation management right. Reach out today to set up your complimentary consultation with our team of marketing professionals.

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Can you turn the negative into a positive when it comes to your online reputation? Maximize customer reviews with our proprietary system.

Get A Free Print Edition of our Book

Digital Marketing For Physical Therapy Practices

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