Content Marketing

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Content Marketing

Content is king, which is why it has to be great to be effective. It’s time to take a closer look at how to maximize your content marketing.

How does your content look?

Many businesses suffer because they don't know their online content leaves a lot to be desired. How necessary is relevant, well-written content? It’s one of the most important aspects of your online presence. Without well-written content, you might be hard-pressed to attract patients and prospects to your business.

Are you a content writer?

Not everyone is a writer, and not everyone has the time to do what it takes to create informative, entertaining, compelling, and persuasive content. The good news is, we can take that marketing project off your to-do list. We excel at content marketing, and we want to take your business to the next level with every piece you publish online.

What is

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Content marketing has been around forever, in some form or another. In its most basic definition, it’s the creation and sharing of information. Online content marketing is what we do today to promote businesses and drive profits. It’s a way to spark interest in a brand or company and its products and services by publishing compelling, engaging, valuable information in easy to digest, simple to process formats. These can include social media posts, website content, blogs, videos, e-books, how-to guides, podcasts, online courses, and more.

This type of content is how you connect what you have to offer with the people you want making a purchase. There is more to content marketing than just posting information online and hoping for the best; content marketing is an art.

But done right, it can reap these benefits:

  • Build trust with your audience
  • Share relevant information
  • Shorten your sales cycle
  • Improve your online reputation
  • Drive traffic and increase conversions
  • Improve SEO efforts
  • Generate leads
  • Establish subject matter expertise
  • Build relationships
  • Set your business apart from the competition

There is so much information available in so many mediums, and it can feel overwhelming. Consumers have mastered the art of scrolling past ads, banners, and ignoring commercials, billboards, and signage. We can't possibly process all of the information and images that bombard us daily. That's why effective content marketing is so crucial. It’s harder than ever to capture the attention of your audience. The key is great content.

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Digital Marketing For Physical Therapy Practices

How We Create Great Content for Physical Therapists

Content Platform and Content Marketing

In the past, every marketer or marketing company used its own methods for content marketing. This created a hodgepodge of results, often leaving consumers confused when searching for information. There was little consistency in web design and published information, and it led to frustration on the part of the business owner and marketing professional. Content platforms are an effort to resolve some of these issues. The good news is they also help with distribution across channels, tracking and measuring impact, figuring out successes and challenges, working with limited budgets, and creating the volume of content needed on a regular basis.

The Content Platform works to support marketing efforts by focusing on strategy, production of content, distribution and publication, and analytics. How is it beneficial? Because it integrates a scalable and measurable approach to content marketing that is data-driven and repeatable. It’s a tool that addresses many of the challenges marketers face when navigating the waters of online brand promotion. The team utilizes a content platform to ensure you’re getting the best results from the work we do to make your business stand out, grow, and profit.

Hub Pages and Content Marketing

As you peruse the websites of your favorite brands or companies, you may have noticed a shift in their formatting and layout. Instead of a website bombarding you with a ton of text and imagery as soon as you hit the home page, web design is shifting to shorter, more concise bites of information; these are called hub pages. A hub page is a resource page build around a specific topic that links to subpages, which expand on the information in greater depth.

Why are hub pages so important? Because they keep the reader focused. Instead of facing a deluge of information, they can process what they want to know more about in snippets. They can click-through to the sub-topics and then navigate back to the topic hub quickly and easily. Not only does it create a better user experience, but it increases your SEO by incorporating links, mentions, and keyword density that is ideal for Google algorithms.

How Can You Connect the Content Marketing Dots?

Content marketing is a necessary part of your online marketing plan, now and in the future. It has to be good to be effective. Understanding content marketing, content platforms, and hub pages, as well as doing all the writing involved in to create them, isn’t your job. Your job is to run your company and take care of your employees and patients.

While you provide the product or service and facilitate a positive patient experience, you can put your marketing needs into the capable hands of your outsourced marketing team. We create compelling, relevant, valuable content to attract customers, get them to your site, and keep them there. You'll increase customer engagement, traffic, and sales with the right content.

Reach out today, and let's talk about how we can take your content marketing to the next level. It’s time to maximize every piece of content you publish for your physical therapy business.

Is content king in your marketing strategy? If your content marketing is lackluster, take a look at how we can help.

Get A Free Print Edition of our Book

Digital Marketing For Physical Therapy Practices

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