Paid Lead Generation

Insert Content Template or Symbol


Paid lead generation

Paying for leads isn’t cheating – it’s one of the best ways to find leads and make sales. Find out what expert lead generation can do for your business.

Our Goal is to Help Your Business Thrive

What is the primary goal of any marketing campaign? It’s lead generation, of course. Without a lead, you don’t have a patient. Without a patient, you don’t have a sale. Without a sale, you don’t have any profits. Leads are the do or die of the business world. We are the lead generation experts, and we know how to work all the angles to get leads for your physical therapy business. Paid lead generation is just one of the many marketing strategies we put into play to do just that. Take a look at how it works.

What is

Paid Lead Generation

Lead generation is the process of getting consumers interested in your company, brand, or services. Generating a lead is the first step in the process of making a sale, and a sales lead is someone who could potentially become a patient.

Paid lead generation is paid advertising to attract your target audience. It helps you capture buyers’ attention and helps you stand out in the clutter that is the internet. Google and Facebook ads are the go-to for our clients.

There are many ways to create sales leads and many channels through which you can generate leads, including email marketing, social media posts, trade shows, advertising, direct mailings, and more. If you ask most marketers, lead generation is one of the biggest challenges. This is why it’s a good idea to incorporate paid lead generation into your small business marketing strategy.

Here’s what you need to get started:

  • A clear objective
  • Defined target audience
  • Quality content
  • Paid ad marketing budget

Once you have these pieces in place, a successful campaign needs more information. We can help you answer these questions to set your campaign in motion:

  • Who is your audience?
  • Where will you find them?
  • What action do you want them to take?
  • What do you have to offer?
  • When and how will you evaluate the results of your efforts?
  • How will you determine if thecampaign is a success?
  • What is your plan for following up once the lead is generated? 

With this information in mind, we can move forward to create a successful paid ad campaign to generate leads and drive traffic to your website, inevitably increasing your patient list.

Select Columns Layout
Select Columns Layout
Select Columns Layout

Get A Free Print Edition of our Book

Digital Marketing For Physical Therapy Practices


It Works

Once you have a clear understanding of who it is you’re looking for and what you want them to do, it’s time to develop your paid generation marketing campaign. The first and most critical step is to create your content.

For best results, your content must be consistent across platforms and channels. Don’t suddenly change your strategy for paid lead generation. If you diverge from your branding and your message, you’ll lose out on valuable brand recognition. After creating your content, it’s time to run your campaign—a process that can vary based on your platform.

Google Ads

One of the most popular paid lead generation tools is Google Ads. Not only do these ads help you find leads, but they can also drive sales. This strategy includes direct-response marketing, designed to encourage viewers to take action then and there. The desired action could be to call your office, schedule online, or reach out for more information, just to name a few.

While the end goal is to convert a viewer to a patient, there are other benefits. One is to gather contact information by directing them to a scheduling page, newsletter subscription, or account registration. Gathering contact information builds up your contact list, potentially making future email marketing campaigns more successful.

The other goal is to increase traffic to your website, giving you an additional opportunity to share information about your practice and your services as well as inform, educate, and entertain them. The more you can bring prospects back to your website, the better. All of this increases your conversion rate and boosts your sales numbers. Google ads can run on the Google Search Network as well as on search results pages.

Facebook Ads

Facebook is the leading social network for adults in the U.S. Not only is your business’s Facebook presence helpful in your overall marketing strategy, but you can leverage Facebook lead generation ads to boost your sales. Through Lead Ads, businesses like yours can find customers and target their desired audience to gather information by asking them to sign up for newsletters, business information, promotional notifications, and more. You can customize the ads to ask specific questions and collect valuable data on who your potential patient is, what they want from your services, as well as what they care about.

The Facebook ads include what they call an Instant Form. When a user clicks on your ad, they’re directed to fill out the form, which sends you their information via a download from Facebook. It makes it easy to gather information for quick and simple follow-up, increase your CRM, and connect with people interested in your physical therapy services.

Tips from the Pros

Some things to keep in mind when planning your push for lead generation include:

  • Provide a specific offer for the customer to take advantage of when they click your link.
  • Offer enough information for the viewer to make an informed decision about acting on your ad.
  • List several contact options, so they have a choice in how they respond to you.
  • Clearly state what action you want them to take next with a specific call to action.
  • Make sure to update your website with aligning verbiage from your lead generating campaigns.
Select Columns Layout
Select Columns Layout
Select Columns Layout

Bringing It to Life

Does all of this sound a little daunting? Combined with all of your other work, duties, responsibilities, and marketing ideas, how can you make it all work? We are here to bring your paid lead generation campaign to life. We have the experience and expertise to make sure the keywords, content, placement, format, focus, and call to action all work in your favor.

Instead of spending your money winging it on paid lead generation, put your trust in our team to get you the leads you’ve been looking for to keep your business growing and thriving. Reach out today to set up a free consultation to determine how our marketing programs and services can help your business.

Select Columns Layout
Select Columns Layout
Select Columns Layout
Select Columns Layout

Discover why paid lead generation is one of the best ways to boost sales, and how we can help you do it right.

Get A Free Print Edition of our Book

Digital Marketing For Physical Therapy Practices

Select Columns Layout