Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives…
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SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus?…
Read More...In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses. I’d argue that the focus on traffic isn’t helpful unless it’s paired with a focus on conversion. After all, you…
Read More...Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending. Cutting back is understandable and may be necessary, but marketing isn’t a luxury for your business. It’s a necessity. And it’s possible to keep things going even…
Read More...Email marketing is still alive and well and can help you to communicate with and engage your Physical Therapy customers. Using email marketing to connect with your customers is a smart way to grow your Physical Therapy business. The right email communication can help you to relay special offers, build your credibility, boost sales, increase…
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