PHYSICAL THERAPY
Email Marketing
Could e-mail marketing be the missing piece in your marketing puzzle? Find out why it’s time to revisit your email contact list.
Contrary to popular belief, email marketing is not dead. Though it has definitely taken a backseat to other online marketing strategies in the last decade, email marketing is important as ever. With the support and guidance of our team of experts, you can use it to connect with your patients, communicate important information, build your credibility, boost scheduling, create better patient relationships, increase traffic to your website, and more.
If you’ve let your email marketing fall to the bottom of the priority list, it’s time to revive it, and we can help.
What Email Marketing
Can Do for You
Some forecasters predict there will be more than 4.3 billion people using email globally in the next three years. Everyone uses email, which is why email marketing is one of the best ways to connect with your patients, drive scheduling, and generate leads.
Small businesses still see big results from well-designed email campaigns. These campaigns have evolved and are now more sophisticated, containing more in-depth content with less focus on coupons and discount codes. What their customers want is content that matters to them, and that’s what we can deliver.
Social media marketing has been king for the last few years, but email marketing is still one of the best ways to reach and engage your current patients and establish credibility with your target audience. It’s shareable, you can read it on any device, integration is possible with other marketing channels, and there are no character limits.
Some of the other benefits include:
Increase return of abandoned conversions.
With a simple email, you can redirect your patients back to you and try to win back their lost attention.
Effectively increase brand awareness.
Consistent communication puts your company name in your audience’s inbox, which helps them keep you in mind when looking for a physical therapist.
Connect with your audience on a regular basis.
Most people check their email at least once a day or more, though the average is 20 times per day.
Maximize your marketing dollars.
With a comprehensive contact list, email marketing can be relatively inexpensive. With some time, energy, and creativity, you can put together an effective message with compelling content to distribute to your list.
Increase traffic and conversions.
People find it easier to click through to a website from an email than from a social media post, so linking to relevant content with an irresistible call to action will send your email audience to your website, which will hopefully convert to sales.
Track and measure results.
Email tracking allows you to see who received, read, clicked on links. You will also be able to see when they opened your messages.
Reach a larger audience.
Your posts may not show up in someone’s news feed, but your emails will show up in their inbox. You can reach a larger audience in a shorter amount of time by incorporating email marketing into your strategy.
Strengthen your relationships.
Consistent, quality content via email will help you strengthen your patient relationships and generate new leads.
Get A Free Print Edition of our Book
Digital Marketing For Physical Therapy Practices
Turn to Us to Restart Your Email Marketing
If you've pushed email marketing to the burner, you're not alone. Don’t let this opportunity for increased sales and greater patient engagement slip through your fingers; we’re here to support you. It might seem like just another huge thing on your to-do list, but our professional marketing team can take it off your plate.
You can earn the trust of your existing and ideal customers, build brand awareness, share valuable content, enhance communication, and engage the people who are going to keep your business booming.
Reach out today to request a free consultation to see how we can get you back in the email marketing game.
Is your email contact list gathering dust? Let us put it back in action with an effective email marketing plan.
